Effective marketing is a vital tool for re-framing perceptions of conservation, spreading messages of positivity and hope, and for celebrating our successes. Join us to play a part in the new, positive communications movement. With experts from
Ogilvy Change, the leading behavioural interventions agency, and
PHD Worldwide, Media Network of the Year 2016, we'll explore the importance of positive messaging and how we can change the negative discourse, not only to change attitudes, but to change human behaviour. The session will take the form of an interactive ‘speed marketing challenge’, bringing together inspirational conservationists and a team of expert marketing and behaviour-change professionals to share creative ideas and develop an industry-wide, positive communications campaign framework. No prior communications experience needed!
Session chair: Rosie Hancock Pook, Communications professional and Conservation Science postgraduate student - Imperial College London
Strategy leads:
Lindsey Harris - Marketing Insight Expert
Pete Dyson, Senior Behavioural Strategist - Ogilvy Change
Julia Stainforth, Choice Architect - Ogilvy Change
Richard Wright, Strategy Director - PHD Worldwide
Lindsey Hoyle - Freelance Strategic Marketing Consultant
