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Thursday, April 20 • 11:00 - 13:00
Selling Success: Marketing a Better World with Conservation Optimism FULL

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Effective marketing is a vital tool for re-framing perceptions of conservation, spreading messages of positivity and hope, and for celebrating our successes. Join us to play a part in the new, positive communications movement. With experts from Ogilvy Change, the leading behavioural interventions agency, and PHD Worldwide, Media Network of the Year 2016, we'll explore the importance of positive messaging and how we can change the negative discourse, not only to change attitudes, but to change human behaviour.  The session will take the form of an interactive ‘speed marketing challenge’, bringing together inspirational conservationists and a team of expert marketing and behaviour-change professionals to share creative ideas and develop an industry-wide, positive communications campaign framework. No prior communications experience needed!  
Session chair: Rosie Hancock Pook, Communications professional and Conservation Science postgraduate student - Imperial College London 

Strategy leads:
Lindsey Harris - Marketing Insight Expert 

Pete Dyson, ‎Senior Behavioural Strategist - Ogilvy Change

Julia Stainforth, Choice Architect - Ogilvy Change

Richard Wright, ‎Strategy Director - PHD Worldwide

Lindsey Hoyle - Freelance Strategic Marketing Consultant 


avatar for Lucy Archer

Lucy Archer

UK Fundraising and Communications Officer, Durrell Wildlife Conservation Trust
My name is Lucy and I’m the UK Fundraising and Communications Officer for the Durrell Wildlife Conservation Trust. From a young age, I have always known that I wanted to work to protect our natural world. However, something that has always intrigued me is how we, the conservation... Read More →
avatar for Lianne Concannon

Lianne Concannon

Conservation Scientist, Durrell Wildlife Conservation Trust
I am responsible for managing the Durrell Index, which is our conservation monitoring & evaluation framework. Additionally, I coordinate how we communicate our impact – the difference Durrell makes – to a range of audiences. Durrell and our key partners have worked together for... Read More →

Thursday April 20, 2017 11:00 - 13:00 BST
Informatics Suite 4 The Laboratory, First Floor