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Friday, April 21 • 10:00 - 11:30
Using art to bring hope in conservation LIMITED

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Limited Capacity seats available

Using art to bring hope in conservation
Presenters: Jessica Sweidan, Dr Simon Stuart & Jim Pettiward
Synchronicity Earth (SE) is a dynamic London-based charitable foundation devoted to supporting biodiversity conservation, protecting intact ecosystems and stopping the extinction crisis. Through the partners we support globally, our expert advisors and a rigorous in-house research process, we know how successful conservation can be. But we also know that much more is needed if we want to reduce biodiversity loss and begin to see ‘lines going up’ for threatened species.
From the get-go, we have been exploring new means to communicate the conservation message. Although we need good information and science to guide our actions, we also need to build much stronger emotional connections between people and nature. We need to reach new audiences if we are to have well-founded optimism in conservation.
This session will briefly outline what we believe to be the key messages in conservation and how we can make greater use of art to convey these messages to a wider audience and build a sense of hope. We will showcase some of our most successful campaigns promoting the protection of threatened and endangered species, while demonstrating how we have used art in unexpected places - and worked with amazing artists - to communicate our message to new audiences.
Our session will be led by Jessica Sweidan, Synchronicity Earth Founding Trustee, who has led on SE's experiments in the use of art to advance conservation goals. This will include a presentation of the concept and the art of the Biophilia and This is Now campaigns.
Dr Simon Stuart, SE Conservation Director, will reflect on why there is room for hope in the conservation sector and describe how Synchronicity Earth is starting to build partnerships to increase and amplify conservation success stories and bring them to a wider audience.
Jim Pettiward, SE Communications Strategist, will talk about the use of art as a communications tool, and how it can play a crucial role in understanding complex environmental issues and threats. He will also show examples of how SE's project partners are using art in the field.
There will be opportunity for discussion, suggestions and comments built into the session, with a dedicated space for questions at the end.

avatar for Jessica Sweidan

Jessica Sweidan

Founding Trustee, Synchronicity Earth
Talk to me about philanthropy, global biodiversity conservation and how working with art and artists can help communicate complex environmental issues.--I have been an active philanthropist for the last 20 years. In 1995 I formed a partnership with my now husband, Adam Sweidan, to... Read More →

Friday April 21, 2017 10:00 - 11:30 BST
Informatics Suite 2 The Laboratory, First Floor