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Saturday, April 22 • 12:05 - 12:35
The art of connecting to nature with purpose, a view from behavioural sciences & positive psychology LIMITED

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Limited Capacity seats available

Ever wondered how we know so much about protecting our environment and yet so few people change their behaviors as a result? How is it that reading, watching and learning about environmental damage and available solutions is not enough? 
If the gap between knowledge and actual excecution in conservation generates some degree of frustration within you: this session is for you. 

To change the discourse, and overcome the obstables that conservation faces, we need to take into account the large contribution of human behaviour in the equation. We need to understand what pulls the strings of human behaviour in order to become change makers and use this knowledge for the greater good. 

In this session we will learn and experiment with: 
  • Why information does not work to trigger change
  • Why threat does not do the job either
  • What nature has to offer to human well-being 
  • How to use positive psychology when engaging, communicating and working in conservation. 
  • How to develop a meaningful connection to nature and conservation
  • How to foster healthy and effective engagement

avatar for Laurie Parma

Laurie Parma

Behavioural scientist, University of Cambridge
I am a well-being researcher. I strive to understand what makes human beings happy and ways to trigger positive change for a healthier and more joyful life. I have a particular interest in positive interventions for well-being and health, particularly for yoga and engaging with nature... Read More →

Saturday April 22, 2017 12:05 - 12:35 BST
Huxley Lecture Theatre