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Friday, April 21 • 13:45 - 15:15
Expanding the IUCN Red List of Threatened Species to be a positive vision for conservation

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***CALLING ALL OPTIMISTS!*** 
Are you a communicator? An artist/writer/designer? Curious about visual communication? Come brainstorm a unique visual style for the IUCN Green List!
In this session we'll be running a hackathon to collaborate intensively on how best to visualize the IUCN Green List's elements and function.  We are looking for creative individuals who think outside the box - come and apply your skill set for one of conservation's most optimistic projects!
Be part of designing a new scheme to measure the success of species conservation!
We are developing a standardized, global scheme that would recognize successful conservation action, provide incentives to move species towards full conservation success, and promote an optimistic and inspirational vision of conservation.  
This session summarizes the background and progress made to date in developing such a scheme, and seeks help from the audience on:
1)    BIOLOGY - The technical aspects of the scheme as designed to date;
2)    COMMUNICATIONS - Articulating categories for common understanding and high visibility;
3)    VISULIZATION -  Graphically depicting the scheme and its components.
The IUCN Red List of Threatened Species assesses the risk of extinction faced by individual species. However, successful species conservation means that the species is thriving in ecologically significant numbers, interacting fully with the full suite of other native species and processes, as an integral part of a healthy ecosystem across significant parts of its historical range. The IUCN is therefore developing a “Green List” to form an additional dimension to the Red List, by assessing the positive impact of conservation actions on a species and progress towards achieving the desired conservation goal.
Conservation has been hugely successful for many species, but this garners very little attention. The session will begin with an uplifting reminder that we can, and do, make a difference. This will be followed by an initial presentation to introduce everyone to the concept, the positive conservation vision behind it, and progress in developing it to date.
We will then move into dynamic break-out groups, each one focusing on a particular aspect of the potential Green Listing Process; break-out groups will be designed based on the audience with some being technical in nature such as how to improve the proposed system, but some will be used to cross into the communications and art world so we can draw on the expertise at the summit to help design innovative solutions to communicating the system through visuals and language to the general public so that it inspires optimism, hope and action. [(e.g., how this applies to different taxa, how best to communicate the system and conservation outcomes to the general public.
 
 


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Participants
avatar for Elizabeth Bennett

Elizabeth Bennett

Vice President, Species Conservation, Wildlife Conservation Society


Friday April 21, 2017 13:45 - 15:15 BST
Informatics Suite 1 The Laboratory, First Floor